Within the speaking industry, there are countless ways to marketing your speaking services to event planners. From your website to your social media profiles, each piece in your marketing strategy plays a role in gaining attention for you and your brand. Today, a large percentage of these efforts in conducted entirely online. This has served to not only make planning easier on decision-makers, as they search for speakers. It’s also provided a great deal of visibility to digitally-savvy speakers who might not have been noticed otherwise. That said, one piece of speaking collateral that spans the divide between print and digital is your speaker one sheet. You knew we would cover it eventually, right? 🤷
Because your one sheet is so concise, many speakers struggle to create one with which they are truly confident. That’s why, in this quick guide, we’re going to break down the key elements to a stellar speaker one sheet. When done well, a speaker one sheet can be an easy, simple way to close a sale without being pushy. Knowing this, if you’re unsure if yours is up to date or if you don’t have one at all, this is the blog for you. Below are a few of the questions and topics we’ll tackle to get your speaker one sheet picture perfect.
Table of Contents
- What is a speaker one sheet?
- Why do I need a speaker one sheet?
- Secrets to a Killer Speaker One Sheet
- 1. Showcase your skills and credentials.
- 2. Pinpoint your target audience.
- 3. Explain how your clients will benefit from hiring you.
- 4. Explain how the audience will benefit from your presentation.
- 5. Conclude with testimonials from noteworthy clients.
- 6. Have your contact information and headshot clearly visible.
What is a speaker one sheet?
But, before we jump into best practices, what is a speaker one sheet in the first place? A speaker one sheet, otherwise known as a “speaker sheet” or “one-pager,” is a one page document (one or two-sided) explaining who you are, what you speak about, and why the event planner reading it should hire you. In other words, your one sheet is a brief resume for your speaking experience. Like a resume, it should highlight your strengths and showcase your connections within the industry.
Essentially, according to speaker and branding expert Karen Saunders, there are a few key questions that your one sheet should answer. These include “How would you describe your area of expertise?,” “Who do you work with and give presentations to?,” and “What are the benefits of hiring you?” Although there are several others, the main idea is to demonstrate why you are worth hiring in a concise and visually attractive way.
Why do I need a speaker one sheet?
Now, as the speaking industry joins the wave of businesses entering the digital world, many speakers no longer see the need for a printed speaker one sheet. And that’s completely fair! However, your one sheet, because of it’s short length and design, is still essential for a virtual business. If you’re emailing an event planner, for example, your one sheet is an easy way for them to see everything they need to know in a single glance. If you’re reaching out to speakers bureaus, your speaker one sheet shows them your preparedness and your speaking skills. Plus, their sales reps can use it to sell for you, when you join the bureau’s roster. Win win!
Secrets to a Killer Speaker One Sheet
Now that we’ve knocked out what a speaker one sheet is and why you need one, let’s talk specifics. Depending on who you talk to, there are countless tips and tricks for a perfect one sheet. However, they all have six elements in common, all of which answer those questions we mentioned above.
1. Showcase your skills and credentials.
The first essential element for a good speaker one sheet is your credentials. This includes awards in higher education, speaking certifications, or honors within your focus industry. Although you can list them out, as seen on a resume, it’s also generally recommended to include a short biography explaining your background. Additionally, if you have any digital badges for your awards, be sure to include those, too. For example, if you have a badge for getting your CSP (Certified Speaking Professional) or one for being inducted into the Council of Peers Award for Excellence (CPAE) Speaker Hall of Fame, you should definitely include them in your one sheet design.
That said, regardless of how you show your skills, your goal is to answer the question, “What qualifies you to educate me and my audience?” Your bio gives the greatest amount of detail, so if the event planner is interested, they have adequate information. On the other hand, if they only have a minute to check out your one sheet, images of your awards allow them to see your value at a glance.
2. Pinpoint your target audience.
Next, after explaining why you are qualified, make it clear who exactly you’re qualified to speak to. Do you work primarily in education or corporate settings? Are you focused on a dominantly male or female audience? How about geographic location? All of these can be answered as a part of your biography. That way the event planner looking over your speaker one sheet will not only see why you know your stuff. They’ll also see that your presentations are tailored to their industry (so they should hire you immediately).
For example, if you speak about female empowerment in corporate offices, you could highlight this through testimonials (we’ll talk about those in a bit). However, you could also include something simple in your bio, like the following: “[Your Name] uses [his/her] more than 20 years experience in corporate New York to empower women in today’s fast-paced companies to advocate for themselves and promote gender equality.” A header could be even shorter and to the point, such as “Empowering Women in Corporate America to Take Charge”. Depending on whether you’re using one side of the page or both sides, one of these options may be more appropriate. The important thing is to make sure that (a) your one sheet defines your target audience and (b) it’s clearly visible.
3. Explain how your clients will benefit from hiring you.
We’ve covered the questions “What qualifies you to educate me and my audience?” and “Why is your ideal audience?” Now, it’s time for the most important piece: explaining the benefits of hiring you. As with the majority of sales, you can talk until you’re blue in the face about your pricing packages or experience. However, your conversation with an event planner ultimately comes down to how you can help them. How are they going to learn from your presentation? What about their work or personal life will be improved after working with you?
Answering these questions can take a few different routes. The most common is focused on revenue. Outlining an increase in productivity or income for past clients you worked with is an easy way to demonstrate your positive impact. Alternatively, if you offer additional services, you could offer these as a bonus. This includes digital materials, such as consulting or online training, or print materials, like books. Offering these products or services as an add-on gives event planners an easy way to ensure the audience benefits from your training after the event ends. In light of this, mentioning these in a quick bulleted list is a quick way to hook their attention without taking up too much space in your speaker one sheet design.
4. Explain how the audience will benefit from your presentation.
Speaking of the audience, the next piece of the speaker one sheet puzzle is the audience! In addition to add-on print or digital materials after the event, how will you provide value during the event? In part, you can answer this through testimonials (I promise I’m going to talk about those next). Don’t get me wrong – Hard evidence of your success is a win. However, there’s also the emotional side of professional speaking to consider.
For example, let’s look back at our “Empowering Women in Corporate America to Take Charge” headline for a second. Initially, we mentioned this because it clarifies that women in corporate roles are your primary audience. It’s also useful in that it mentions “Empowering”. It sounds cheesy, but mentioning the tangible and intangible ways your audiences benefit are equally important. Do you inspire, empower, encourage those you speak to? Explaining the ways in which you leave audiences feeling happier and more motivated is just as important as the good work they do because of it.
5. Conclude with testimonials from noteworthy clients.
Finally, I’ve mentioned testimonials a few times, and I feel like this is a no-brainer. Just like looking at reviews when you try a new product, event planners want to hear from your clients. Obviously, not all of your clients are going to be exuberant and over the moon with joy about your presentation. Some people just aren’t like that! Thankfully, with your speaker one sheet, you can showcase your clients that are. Narrow down past clients who sang your praises and include a quote from them on your one sheet, to let them do the selling for you.
It’s also important to include happy testimonials from any noteworthy clients. This is especially true for big-name clients in your focus industry. One of our close friends at SpeakerFlow, Dawwna St. Louis, is a perfect example of this. As a motivational speaker and entrepreneur, Dawwna spoke, in the past, for Microsoft and received raving reviews. On her speaker one sheet, adding one of these testimonials directly shows how killer her performance was. Plus, it indirectly adds to her credentials and skills. After all, not every speaker gets a gig with one of the largest tech companies in the world.
6. Have your contact information and headshot clearly visible.
Lastly, make sure your contact information and headshot are included. What good is going to the work of showing your talents and past clients if the reader can’t reach you? If your speaker one sheet is a single side of the page, make sure your email address, phone number, and website is easily visible. If your one sheet is two-sided, included all of this information on both sides, such as along the page footer. Many speakers also opt for a call-to-action in large text, too, such as “Call 1-800-588-2300 to book John for your next event!” This can be helpful, as it saves the event planner the time of deciding whether they should email or call you.
All in all, whether you’re a new speaker or an expert on stage, a well-designed speaker one sheet can be a game-changer. Hopefully, this guide provides a quick and simple way to make sure you’re checking all the one sheet boxes. That way, you can spend more time showing event planners why you’re awesome and less time having to explain it.
Click below for a free checklist of these six speaker one sheet tips and tricks as well as three free examples!
- A clearly defined area of expertise.
- Potential speaking topics.
- Lists of groups they've spoken for.
- The benefits for their audience.
- Contact information, and.
- An updated headshot.
A speaker should include a credibility statement, a statement clearly explaining why the speaker is qualified to give the speech and why the topic is important, at the beginning of a speech (just after the attention-grabber opening).What is a speaker brief? ›
What is a Speaker Brief? A speaker brief is a personalized document that you should send to someone immediately after they show interest in speaking at your event. The goal is to lock that speaker in, get them really excited, and then get them to commit.How do you write a good speaker bio? ›
List your current position and a brief mention of work history and experience. State academic qualifications, awards, and published work. Include one remarkable fact about yourself to help personalize you to your audience and make you more memorable. Keep it brief and relevant to the speaking engagement topic.What size is a speaker one sheet? ›
A common size for the keynote collateral piece is a standard flyer size of 8.5x11. This flyer can be printed and used as a standalone piece or as part of a larger media kit. Known as a “one sheet” this is the document requested by most clients and used as part of their speaker vetting and approval process.How do you write a bio panel? ›
- Start with the speaker bio basics. The basics of your speaker's education and experience should be clear in the bio. ...
- Highlight your guest speaker's accomplishments. ...
- Share a unique perspective. ...
- Cater to your audience. ...
- Keep it brief.
- Narrow down where you want to speak.
- Research the event and the people behind it.
- Follow people, engage with them and be helpful.
- Find the event organizer's personal email.
- Check for mutual contacts.
- Be curious and ask questions.
- Prove you're an expert.
- Play the long game.
A one-sheet is a single-page document that showcases a specific product or service with the goal of promotion. Think of a one-sheet as a snapshot of a particular part of your business that includes the most relevant and valuable information for a specific target audience.What are the 3 purposes of the speaker? ›
Most public speaking texts discuss three general purposes for speeches: to inform, to persuade, and to entertain. Although these general purposes are theoretically distinct, in practice, they tend to overlap.How can you tell a powerful story in public speaking? ›
You begin by describing a problem that the audience has, and then you describe a solution. You can either hold to that structure, and tell stories at various points along the way, as examples and supporting evidence and so on, or you can treat the whole speech as a story.
- Reinforce who you are. ...
- Help everyone find you. ...
- Share real stories. ...
- Entertain as much as inform. ...
- Time it perfectly. ...
- Provide something to take home. ...
- Feel free to repeat. ...
- Help the audience remember at least one thing.
- Remind the audience why the topic is important to them.
- Establish the speaker's qualifications to speak on the topic.
- Get the presentation off on a high note by establishing an up-beat tone.
- Make the speaker feel especially welcome.
BEFORE STARTING TO WRITE THE SUMMARY:
- Write a one-sentence description of the entire talk for yourself. ...
- Structure the talk into sections (ideally between three and five). ...
- Give a one-sentence description of the argumentative structure of the talk (the "red thread").
- Make it social. ...
- Create continuity between events. ...
- Know your attendees. ...
- Find well-informed speakers. ...
- Unify events with a theme. ...
- Plan additional small gathering to keep your series alive. ...
- Invest in event-management software. ...
- Highlight important points from prior events.
- Your name.
- Your current job title.
- Your company name or personal brand statement.
- Your hometown.
- Your alma mater.
- Your personal and professional goals.
- A relevant achievement or accomplishment.
- Your hobbies.
- Your name.
- Your current role or professional tagline.
- Your company or personal brand.
- Your goals and aspirations.
- Your 2-3 most impressive and relevant achievements.
- One quirky fact about you (if it's appropriate to the site)
- Introduce yourself.
- State your company or brand name.
- Explain your professional role.
- Include professional achievements.
- Discuss your passions and values.
- Mention your personal interests.
- Bios are often written in the third person, especially for conferences, events and books. ...
- Use your full name in the first sentence and refer to an accomplishment to help people remember who you are. ...
- Keep it short and interesting so people get all the key information before they stop reading.
General Guidelines: Basic information: Include who you are, what you do, where you've worked and studied, and why you're worth noticing. Think about your professional branding: Your bio essentially works as your personal advertisement.How do I market myself as a speaker? ›
- Creating & Maintaining A Speaker Website. Designing Your Personal Brand. Choosing a Domain Host. ...
- Building A Social Media Presence. Facebook Strategy Basics. ...
- Paid Advertising vs. Search Engine Optimization. ...
- Outlining A Content Strategy. The Basics of Keyword Research.
Speaking at [name of the event] is an opportunity I'm truly passionate and excited about, especially because [give a compelling reason]. I'd love to share more information and hear about ways I can design a [workshop, speech, keynote, session] that's perfect for the audience.How do you ask a speaker what their fee is? ›
I'm interested in applying to speak at your event but I'd like to understand how speakers will be compensated for their work. Could you outline your plans for paying speakers, please? I want to make sure they're aligned with my own expectations.What makes a good sell sheet? ›
A strong sell sheet will be visually enticing, be easy to read, be to the point, and contain a direct call to action. Your sell sheet is your first impression to many of your prospects. On the one hand, that's advantageous because you have full control over the information going out to potential buyers.What makes a good one pager? ›
It should be easy to read and grasp. The information mentioned in the one-pager should be brief and concise. Make it visually appealing to make it more attention-grabbing and easy to remember. Add a clear call-to-action at the end (i.e. include a phone number, your office location, email, your social media links, etc).What are the two fundamental goals of a successful speaker? ›
There are two fundamental goals of a successful speaker: an effective speech and an ethical speech. Dialect refers to a person's physical appearance.What are the factors that makes you a good speaker? ›
- Confidence. Confidence is huge when it comes to public speaking. ...
- Passion. Why would an audience want to hear about your story if you yourself don't seem passionate about it? ...
- Ability to be succinct. ...
- Ability to tell a story. ...
- Audience awareness.
- Avoid the intro. There's virtually no preamble here, just an immediate incident to get the story going. ...
- Go for the emotion. ...
- Make it about life and death. ...
- Give us texture. ...
- Complete the arc.
Before you start telling a story, tell your listeners why it's important. You must attract their interest. But don't use a word like “interesting” when describing your story — it's an overused word that's lost all of its allure. Instead, use bold adjectives to introduce your story.How do you talk like a storyteller? ›
Speak from within the experience. When you're telling your story, try not to speak from OUTSIDE the experience using memorized words. Speak from within the experience, using personal perspective to help the audience feel, see, and hear what YOU feel about your topic.What a speaker must not do? ›
- Public Speaking Mistakes to Avoid. Neglecting to Prepare. Using Filler Words. Talking Too Fast. Talking Too Softly. Forgetting to Make Eye Contact. Using Distracting Mannerisms. Having Low Energy. Misusing Visual Aids. ...
- Become a Better Public Speaker.
- Deliver with the Utmost Confidence. It can be difficult to deliver a powerful speech, especially when you don't do them often. ...
- DO have note cards or bullet points. ...
- DO practice a bunch. ...
- DO breathe slowly. ...
- DO speak slowly. ...
- DON'T panic. ...
- DON'T use “like” and “um” ...
- DON'T beat yourself up.
Do speak loudly enough to be heard by the entire audience, even those in the back row. Don't keep jumping back and forth through your slides. Either reorganize your talk to avoid this or duplicate the needed slide in the second place where it fits. Don't start to change a slide, then stop halfway.What is an example of a speaker in poetry? ›
The speaker in a piece of poetry might be the poet, an imagined character, a creature or even an object.What does speaker mean in writing? ›
Just like fiction has a narrator, poetry has a speaker–someone who is the voice of the poem. Often times, the speaker is the poet. Other times, the speaker can take on the voice of a persona–the voice of someone else including animals and inanimate objects.What is a speaker in a poem? ›
The speaker of a poem is the voice of the poem, similar to a narrator in fiction. The poet might not necessarily be the speaker of the poem. Sometimes the poet will write from a different perspective, or use the voice of a specific person, as in a persona poem.What is speaker in oral communication? ›
In linguistics and communication studies, a speaker is one who speaks: the producer of an utterance. In rhetoric, a speaker is an orator: one who delivers a speech or formal address to an audience. In literary studies, a speaker is a narrator: one who tells a story.