How to Create a Speaker One-Sheet (2023)

The beauty of being a writer is the diversity of opportunities it presents. Many writers and authors teach workshops, offer editing services, mentor or coach other writers, meet readers at book signings and book fairs, and speak. If your first reaction to speaking isn’t “YIKES,” you need a speaker one-sheet to attract and convince event organizers to hire you.

A speaker one-sheet is a two-page (one sheet) advertisement of your personality, speaking topics, and benefits to the audience. It’s one of the best marketing assets in your toolbox to get in front of decision makers charged with finding engaging, relevant speakers for their event. Your job is to convince them that you are the one they should, no, NEED to hire.

According to Karen Saunders, a speaker one-sheet should answer these questions for the event organizer:

  • How would you describe your area of expertise?
  • Whom do you work with and give presentations to?
  • What are the benefits of hiring you—
    • for the leaders of the organization?
    • for the participants in the ranks?
    • for organizational progress?
  • What have you done that makes you an expert?
  • Which groups have you worked with before?
  • What did participants think of your contribution?
  • How can you be reached for more information?

That leads us to several essentials elements in a one-sheet.


The first thing organizers notice is your headshot. Use a professional, high-resolution headshot and (if available) include other less formal, high-resolution photos of you in action or which highlight your personality.

Your Name and Tagline

Next, create a catchy tagline with benefit and hope, like these:

  • Enabling strategic agility – Holly Green
  • Delivering inspiration, innovation, and action – John J. Hall
  • Inspiring healthy doctor-patient relationships – Julia Spencer

Or, create one with more personality. Here are some from Anna Rynde in her post on Communicate [your] Skills:

  • Master Chef Aiming for 2 Stars in Guide Michelin
  • Divorce Lawyer With the Ability to End Any Marriage
  • Hairdresser Who Spreads the Rumour of Your Choice
  • Hunter With a License to Kill
  • Pick one that suits your profession and personality.


75-100 words give the organizer a peek inside your experience and expertise. Connect with your audience through benefit statements and assure them that you’re in it to make a difference in their lives. Show your personality and differentiate yourself from the other speakers out there. Include any awards or accolades to highlight your place as an expert. Finally, let the reader know why you are the perfect person to deliver the speech. If you’ve got video snippets, provide a link here.

Speaking Topics

List three to five speaking topics and include descriptions of each, as space allows. Include attention-grabbing information by highlighting the target audience and the benefit to them. Keep the description brief, but engaging. Here’s one from Deri Latimer:

The Psychologically Health Organization: Helping leaders and teams to create purposeful (engaged), productive (energized), and profitable (eminent) workplaces.

Her clear audience and benefit description helps organizers self-identify. You know if you need her and how inviting her to speak helps your organization.

As a writer, your benefit may be as simple as delight and entertain. There is an audience for every type of speaker. If you aren’t clear about who you are trying to reach, read this post about connecting with your target audience.

Client List

Highlight where you’ve spoken before. If you’re new to the speaking circuit, make building your resume a number one priority. Speak for free until you fill this section and update it as you gain more experience. Use either company logos or list the organizations prioritizing the largest or most prestigious ones first.


Among the most important parts of the speaker one-sheet is your testimonial section. Testimonials are the social proof that you are good at what you do. They help the organizer see the value from a participant or organizer perspective. Organizers want to do a good job. They need assurance that you are the right person to solve their problem. Testimonials help them visualize the end result – happy audience, happy boss, repeat customers or whatever their ultimate desire might be.


Your books are proof of your knowledge and expertise about your niche. Proudly display high-resolution photos of your book covers. Direct links to your books or other info products to a location on your website for further information.

Contact information

Make it easy for the organizer to contact you! Give all ways you prefer to be contacted and include links to your website and social media channels. Use a call to action like “Book (your name) Now!” or “Contact (your name) Today” to entice a quick response.

[bctt tweet=”Create a standout #speaker one-sheet to get the best #speaking gigs!” username=”loishoffmande”]


I’ve mentioned this throughout this article, but it can’t be overstated. Be bold and stand in who you are. There are plenty of blah, blah, blah speakers. What differentiates you from everyone else? What is your “magic?” If you aren’t sure, ask your friends and colleagues about your distinguishing characteristics. Are you pearls or flannel? Business suit or tiara? Let your personality shine in the design style and wording of the one-sheet. When an event organizer is flipping through choices, let your speaker one-sheet stand out and say, “Pick me!”

If the thought of speaking makes your knees shake, try this speaking tip from Mike Brady.

To craft the brand and messaging, seek out the help of an expert or two. Two of my favorites areDana Dobson, speaker and PR expert and design maven, Jane Clark.

(Video) SUTV13 - How To Create A Speaker One Sheet

Here’s what Jane did for me.

What is your speaking “magic?”

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How to Create a Speaker One-Sheet (1)

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How to Create a Speaker One-Sheet (2)

  1. How to Create a Speaker One-Sheet (5)

    Janice | MostlyBloggingon December 20, 2016 at 12:02 pm

    Hi Lois,
    I bookmarked this in case I am ever asked to speak anywhere?
    How do I find speaking gigs?

    (Video) Creating a speaker one sheet that gets you booked - getting speaking gigs


    • How to Create a Speaker One-Sheet (6)

      Lois Hoffmanon December 20, 2016 at 1:53 pm

      Hi Janice,
      That’s a blog post in itself! There are speakers’ bureaus, like SpeakerMatch where you post your bio and speaking info. Most people start with the free gigs at places like Rotary, Meetups, and business networking groups (or countless other places where people want to know more about what you know). Once you have experience, you can get paid to speak at all sorts of conferences (for writers, bloggers, social media, corporate, etc.). Brian Tracy is a guru. Thanks for asking!


  2. How to Create a Speaker One-Sheet (7)

    penpenon December 20, 2016 at 12:30 pm

    I’m definitely in the Yikes category. Not sure the underwear tip works for me. I tend to avoid any speaking opportunities but when I have to do it I find having a power point helps calm the nerves and gives me something to focus on besides all the people staring at me.. .


    • How to Create a Speaker One-Sheet (8)

      Lois Hoffmanon December 20, 2016 at 1:56 pm

      I was crazy nervous the first time I was on stage. Each time you do it, it gets a little easier. I promise! Being prepared is an awesome way to calm nerves. I video tape myself using my webcam to eliminate nervous habits. You aren’t alone, but you can do it!


      (Video) Speaker One Sheet: Tutorial and Template - 2018

  3. How to Create a Speaker One-Sheet (9)

    Fantasyson June 23, 2019 at 2:07 am

    Meanwhile, other members of my team created his brand and marketing toolkit with a new logo, stationery package, tagline, speaker one sheet, and enhanced photo composites of Brian. Our website team wrote the content, designed, developed and launched his website aweek ahead of schedule.


  4. How to Create a Speaker One-Sheet (10)

    Matt Brittonon January 14, 2020 at 2:57 am

    Thanks for share this post.


  5. How to Create a Speaker One-Sheet (12)

    (Video) What is a speaker's onesheet?

    Sondraon January 31, 2020 at 6:10 pm

    I was bouncing between full-tilt speaker sheet images and bare-bones suggestions. Your post is just the thing I was looking for — the categories with life and details to get me rolling on the content. Thanks,


    • How to Create a Speaker One-Sheet (13)

      Lois Hoffmanon February 5, 2020 at 12:40 pm

      I’m glad you found it helpful! Good luck!



  1. Finding Public Speaking Opportunities: 4 Tips for Preparing to Speak Outside of Toastmasters – Toastmasters International Colorful Communicators Blog - […] your LinkedIn, or create a professional Facebook page, Instagram, YouTube,and/or Twitter.Create a one-sheet to pass out at networking events.…
  2. How to Find Paid Speaking Gigs in Any Industry - - […] for speaking opportunities and share the evidence of your credibility. Put together a professional Speaker’s Sheet and have plenty…
(Video) Speaker one sheet examples that GET YOU BOOKED!

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How do I make a speaker page? ›

Introduce yourself as a speaker

The top of your Speaker Page should introduce you as a speaker. A large photo of you speaking is a great start. You'll also want to include a short written introduction. Here you can share why you speak, what type of speaking engagements you've done, and what topics you can speak on.

What size is a speaker one sheet? ›

A common size for the keynote collateral piece is a standard flyer size of 8.5x11. This flyer can be printed and used as a standalone piece or as part of a larger media kit. Known as a “one sheet” this is the document requested by most clients and used as part of their speaker vetting and approval process.

How do you write a good speaker bio? ›

List your current position and a brief mention of work history and experience. State academic qualifications, awards, and published work. Include one remarkable fact about yourself to help personalize you to your audience and make you more memorable. Keep it brief and relevant to the speaking engagement topic.

How do I present myself as a speaker? ›

Successful introductions establish three things first and foremost:
  1. A comfort level and rapport between you and your audience. ...
  2. “My name is X, and I've been asked to speak to you about Y because Z.” ...
  3. “Good morning, my name is X. ...
  4. “Good morning, my name is X, and I'm here to talk to you about Y. ...
  5. “Hi, my name is X.

How do you draft speaker notes? ›

To create speaker notes, click NOTES at the bottom of the editing window. That opens the notes pane, where you type your notes for the slide. To adjust the space in the pane, point to the top border and drag the double-headed arrow cursor up or down. Type what you plan to say and the key points you'll cover.

What are 7 ways to be a good speaker? ›

How to Become a Better Public Speaker
  • Study Great Public Speakers.
  • Relax Your Body Language.
  • Practice Voice and Breath Control.
  • Prepare Talking Points.
  • Know Your Audience.
  • Add a Visual Aid.
  • Rehearse.
  • Record Your Speeches.
29 Apr 2021

How do I plan a speaker series? ›

Essential Tips To Plan An Event Or Conference Series
  1. Make it social. ...
  2. Create continuity between events. ...
  3. Know your attendees. ...
  4. Find well-informed speakers. ...
  5. Unify events with a theme. ...
  6. Plan additional small gathering to keep your series alive. ...
  7. Invest in event-management software. ...
  8. Highlight important points from prior events.
5 Jan 2016

How long should a speaker intro be? ›

Don't steal the show by making the introduction too long (60 seconds or less is sufficient), or by speaking on a topic that is in no way related to the speaker. Briefly mention the topic the speaker is addressing, but don't reveal too much about his or her speech. Establish the speaker's authority and expertise.

What is included in a one sheet? ›

A one-sheet is a single-page document that showcases a specific product or service with the goal of promotion. Think of a one-sheet as a snapshot of a particular part of your business that includes the most relevant and valuable information for a specific target audience.

What should be on an artist's one sheet? ›

9 Tips for Creating a Killer Artist One Sheet
  1. Artist Name/Logo. Your artist logo should be prominently placed at the top of your artist one sheet. ...
  2. Press Photo. ...
  3. Brief Biography. ...
  4. Major Achievements. ...
  5. Press Quotes. ...
  6. Social Media Handles and Numbers. ...
  7. Album or Touring Info. ...
  8. Videos/Extra Imagery.
21 Jul 2017

What does an artist one sheet look like? ›

One-sheets should include the band's name, the release name, release date, and contact information, at a minimum. Other information that bolsters an artist's image or helps tell their story can be included, but remember that one-sheets should be short and clear.

What are 3 qualities of a good speaker? ›

In order to be an effective speaker, these are the five qualities that are a must.
  • Confidence. Confidence is huge when it comes to public speaking. ...
  • Passion. ...
  • Ability to be succinct. ...
  • Ability to tell a story. ...
  • Audience awareness.
13 Feb 2016

What are examples of a good speaker? ›

We have collated a very diverse list of some of the best speakers to have walked this planet.
So let's dive in!
  • Barack Obama. ...
  • Chimamanda Ngogi Adichie. ...
  • Dananjaya Hettiarachchi. ...
  • Al Pacino as Tony D'Amato. ...
  • Eddie Jaku. ...
  • Charlie Chaplin. ...
  • Steve Jobs. ...
  • Abraham Lincoln.

What is a speaker profile? ›

A speaker biography, or speaker bio, is a description of who the speaker is and their credentials written in the third person. Professional speakers use their biography as an introduction to their audience, so it is most often accompanied by a photo of the speaker.

How can I introduce myself in 10 seconds? ›

How to introduce yourself in 30 seconds? - YouTube

How do you start an introduction before a speech? ›

Hello, everyone. Thank you for having me. My name is ______ _______, and I am going to be speaking to you today about _______. To begin, _______ is important because…”

How do you introduce yourself in 5 minutes? ›

First Greet them, 2) start for your full name, 3) your educational with institute name with year of passing, 4) about your work experience what you have mention in your resume from past to present in short sentence, 5) Last your Family, family consist of mother, father, elder/younger, brother/sister.

What do good speaker notes look like? ›

Speaker notes should be brief bullet points or key information you want to discuss. I generally don't recommend writing word-for-word exactly what you want to say as your presentation should feel natural and not scripted. Repeat this process until all slides contain speaker notes.

What should speaking notes look like? ›

A good speaking outline includes the content of the talk as well as reminders about how you wish to proceed. You might mark certain sections of notes where you wish to pause, or to speak more slowly or loudly to achieve emphasis. You might remind yourself about when to use a visual aid.

What do speaking notes look like? ›

How to Prepare Speaking Notes from Thinkwell's Public Speaking

What is a one sheet in speaking? ›

A speaker one sheet, otherwise known as a “speaker sheet” or “one-pager,” is a one page document (one or two-sided) explaining who you are, what you speak about, and why the event planner reading it should hire you. In other words, your one sheet is a brief resume for your speaking experience.

What is the Proper of speaker label? ›

The correct label for a speaker is Speaker1: Format for a label is speaker name in bold followed by a 'colon' and after the colon the sentence which the speaker is currently speaking.

What is the paper part of a speaker called? ›

Speaker Cone: The body of the cone can be made from paper, clear or black polypropolene, carbon fiber, aluminum, titanium, magnesium, phenolic, granite, ceramic, fiberglass or kevlar. Today's replacement cones may or may not be available in all materials to match the originals.

What is a speaker brief? ›

What is a Speaker Brief? A speaker brief is a personalized document that you should send to someone immediately after they show interest in speaking at your event. The goal is to lock that speaker in, get them really excited, and then get them to commit.

What is the difference between one page and one paper? ›

Examples of sheets and pages

A sheet of paper has two sides. Each side is considered one page. So a single sheet of unfolded paper is two pages.

What is a single sheet called? ›

A one-sheet in music is a single sheet with important information about a band or artist's new release.

What is a 1 page document? ›

A one-pager, also known as a one-sheet or flier, is a one-page document that provides an overview of a service, company, product, or person. Effective one-pagers can quickly turn a reader into a customer or investor.

What are the 4 parts of a speaker? ›

The basket, frame, or chassis is responsible for holding all the active parts of the loudspeaker together. The magnet assembly, suspension, and the cone assembly are all secured to it. In addition to supporting the key parts, the basket provides an attachment flange that enables the speaker to be mounted.

Should speakers be straight or angled? ›

Angle your speakers inward so they're pointed towards the listener - more specifically, at a point directly behind the listener's head. If you want good sound across a wider listening area, then decrease toe-in. Increase or decrease the angle of your speakers a few degrees at a time until you hit that sweet spot!

What's the best shape for a speaker? ›

Curved speaker better distributes sound into a room. The sound can be perceived in more places and aren't lead to direct lactation by many other speakers. The walls of a curved speaker require less vibrations than the walls of a square shaped speaker.

What material is used for speaker covers? ›

Speaker panel fabric is a polyester mix fabric widely used for speaker covers and large areas of panelling, as the name suggests, but can be used for all sorts of practical and creative projects. The fabric is made into a smart but lose weave cloth which has a fine grid like appearance that is noticeable up close.

What is the best material for a speaker? ›

Many speaker designers believe aramid fiber paper cones are audibly cleaner, especially with wide dynamic range music. Kevlar has the rare combination of extreme stiffness and good damping; another high-performance ingredient is carbon fiber.

What is speaker paper made of? ›

Paper is the most common material for speaker cones. The paper is produced using a combination of wood, fibers, waxes, and resins. It is compressed to increase its flexibility, which makes the speaker more sensitive.

What are the 3 main purposes of the speaker? ›

Most public speaking texts discuss three general purposes for speeches: to inform, to persuade, and to entertain. Although these general purposes are theoretically distinct, in practice, they tend to overlap.

What is a speaker introduction? ›

A speaker introduction involves establishing the person's credibility, motivating audience interest, and saying what the speaker could not say. Not many speakers will jump to the stage and share their list of accomplishments, as this would appear arrogant and could quickly turn off an audience.

How do you introduce a speaker sample? ›

Tips for Introducing a Guest Speaker
  1. Remind the audience why the topic is important to them.
  2. Establish the speaker's qualifications to speak on the topic.
  3. Get the presentation off on a high note by establishing an up-beat tone.
  4. Make the speaker feel especially welcome.


1. Kristin Nickells, How to Easily Create a Speaker One Sheet
(World of Difference Toastmasters Club)
2. Easy Speaker One Sheet in Canva
(Launch Your Brilliance)
3. The Perfect Speaker One Sheet
(Paul Evans)
4. How to Create an Impressive Speaker One Sheet in 6 Easy Steps
(Alison Ver Halen Content Marketer)
5. Creating Your Speaker One-Sheet / Sheryl Roush, Speak And Market Like a Pro™
6. How to create a speaker one sheet that will get you booked on podcast and virtual stages
(Victim to Victory Podcast Series)
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